Review of Shiseido
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Shiseido

Shiseido Review Summary

 
Anyone who has ever passed by a department store cosmetics counter has likely seen an admired Shiseido’s sleek packaging. This 150 year old Japanese company bases its approach to skincare on Eastern aesthetics and Western science. Although the products’ exteriors are modern and minimalist, the actual formulas are based on traditional holistic medicine.

According to the Shiseido website, its skincare line is currently developing additional aromatherapy ingredients to aid in calming anxiety and minimize the effects of external stressors on the skin. Many women know the feeling of looking into a mirror at the end of a long day and seeing the toll it has taken on their skin, but Shiseido’s formulas hope to address these effects through advanced ingredients.

Products at a Glance
Shiseido’s line consists of skincare serums and color cosmetics. Some of its products include: Benefiance Revitalizing Cream, The Skincare Gentle Cleansing Cream, Pureness Pore Purifying Warming Scrub, Bio-Performance Super Restoring Cream, White Lucent Brightening Moisturizing Gel, Brilliant Bronze Tinted Self Tanning Cream and Body Creator Aromatic Gel.

Products In Focus
Shiseido’s Bio-Performance Super Restoring Cream is one of the brand’s most high profile products, as it is often written up in fashion magazines and other publications. According to the product description, 76 percent of users reported a reduction of fine lines after one week of use. Unfortunately, since Shiseido does not post a list of ingredients, it is difficult to determine what ingredients are included to provide these impressive results. A little outside research suggests that one of the active ingredients in this product is Xylitol. Some believe that Xylitol works to re-texturize skin, leaving it smoother and more receptive additional moisture.

Website
Shiseido’s website is sleek and modern, much like its line. However, product descriptions do not appear to include a list of ingredients at this time. It would greatly benefit this company if they were to include such information to support their statements and price. Customers want to know more about the products they purchase, so it is never a detriment to include such information.

Another major element that seems to be missing from Shiseido’s official website at this time is shopping. However, there is a list of retailers that offer Shiseido’s skincare and other product lines across the country as well as vendors online.

Positives
• Company donates to various cultural organizations
• Website includes a FAQ section
• Products are said to use advanced ingredients, including Hyaluronic Acid and Peptides
• Company has its own research center


Negatives
• Website does not currently provide complete lists of ingredients
• No free trial samples available at the official site


Final Thoughts
Shiseido gets it right by emphasizing that the key to better looking skin involves addressing it from the inside out. An excellent illustration of this principle is the new ingredients that have been shown to stimulate the production of new Collagen, assisting to fill wrinkles from beneath the surface.

With the company’s claims of including advanced ingredients like Peptides and Hyaluronic Acid, consumers will no doubt take interest in this brand. While we would have liked to see complete ingredient lists for these products, the formulas could potentially provide some nice benefits.


Our Editors Choice:
Week of: Tue Jul 27th, 2010
Bellaplex® - Bellaplex is currently the top rated, award winning wrinkle reduction and prevention cream. Bellaplex® is the only product that contains all four of the most effective and exciting ingredients for reversing and preventing wrinkles. No other formula has combined these ingredients into one cream and the customer’s have been reporting enthusiastic results. The Bellaplex® website has endless testimonials from customers who have enjoyed their products. The formula combines both of the only clinically proven & patented ingredients for reversing face wrinkles; Argireline® and Matrixyl 3000®, and combines them with real Collagen. No other product does this because of cost and manufacturing time restraints. Clinical data that your formula works says it all….and Bellaplex® provides ample proof. This is very valuable information because customers can rest assured it works. If your goal is to get rid of wrinkles or look younger, this truly an effective and results driven product.

Click Here To Read More About Bellaplex®

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